Intimate care from your 30s, 40s and 50s – the changes to expect and how to adapt your routine at every stage of life

Tell us your age – and we'll tell you how best to care for your intimate skin. ❤️

Have you ever looked in the mirror and noticed your facial skin gradually losing its firmness? And what about your intimate area – have you noticed that it, too, changes over the years? Yes, even this delicate zone isn't immune to the passing of time. Dryness, sensitivity and discomfort can creep in quietly, yet still affect your daily life.

Just as we adapt our facial skincare to our age, it's equally natural to look after the intimate area. That's perfectly normal. But be honest: how often have you really given it the attention it deserves – particularly when it comes to moisture and anti-ageing care?

Let's take a look together at how the intimate area changes after 30 and how you can adapt your self-care ritual so that you always feel comfortable in your own skin.

What happens to intimate skin after 30

In our younger years, intimate skin is supple and elastic. At around 25 to 30, it still retains its tone and firmness, but collagen production gradually begins to slow. The skin may become a little less elastic, and you might occasionally notice a feeling of dryness – especially after stressful periods or following your period.

That's why this is the ideal time to begin an anti-ageing intimate care routine and prevent dryness and the discomfort that comes with it from worsening.

How to adapt your intimate care routine after 30:

Follow a balanced diet with plenty of protein as well as fruit and vegetables rich in vitamin C and antioxidants. This gives your body the nutrients it needs to keep producing enough collagen.

Now is also a good moment to start doing Kegel exercises to strengthen the pelvic floor muscles and to use an anti-ageing intimate serum specially developed to maintain the moisture and elasticity of intimate skin.

How hormonal changes affect intimate skin after 40

The closer you get to 40, the more your hormones fluctuate. Oestrogen levels may already be falling, which often affects the elasticity and moisture levels of intimate skin.

In the run-up to the menopause, you'll probably notice that your intimate skin no longer feels quite so velvety and that its colour is less intense, as it loses tone and firmness. Dryness and heightened sensitivity may also occur more frequently – the skin becomes irritated more easily and more prone to infection.

How to adapt your intimate care routine:

The key is to boost local hydration – with gentle products whose pH is suited to sensitive skin and which contain no harsh chemicals. The Enroush anti-ageing intimate serum becomes your best ally at this stage: it delivers up to 85% more moisture from the very first use.

Keep up your Kegel exercises to encourage circulation in the pelvic region, and consider supplements that support collagen production and thus stimulate skin regeneration. It's also very important to see your gynaecologist – especially if dryness and intimate discomfort persist – as they can offer tailored advice.

What advanced intimate care looks like after 50

As you enter the menopause, all the hormonal changes you've experienced before become even more noticeable.

Oestrogen levels drop considerably, the body produces less and less collagen and elastin, and your skin feels the full effect of all these changes – including in the intimate area. It may lose elasticity and moisture, becoming markedly more sensitive and prone to irritation.

How to adapt your intimate care routine:

Hydrate the intimate area intensively – with products specially developed to support skin regeneration, such as our anti-ageing intimate serum.

Continue to pay attention to your diet and make sure it includes plenty of protein-rich foods, collagen and antioxidants. And of course, talk to your doctor about possible local oestrogen treatments or safe alternatives that can help you navigate the menopause more easily.

Yes, you can feel comfortable in your own skin – including intimately, at any age!

Your body is constantly changing. Ageing, stress, hormonal fluctuations and major life stages such as pregnancy and the menopause can affect you in all sorts of ways – physically and emotionally. Your skin goes through all of it with you. It's entirely natural that its appearance and the way it functions change over time.

You can, however, give your skin the anti-ageing care it needs – on your face and in your intimate area – so that it retains its vitality and ability to regenerate, even when your body is producing less oestrogen, collagen and elastin. With the right product, formulated with natural, effective ingredients like the Enroush anti-ageing intimate serum, you'll enjoy more moisture, more support and intensive care – so you can feel comfortable in your own skin at any age.